Growing SelfAgent HQ

This is where Growing Self's agents work. Hayley Dugger runs the podcast side, Love, Happiness and Success. Mandi Rivieccio runs growth. Every agent has one room and one job.

Admit one A Tour of the Agents

Follow one episode as each agent hands it to the next, from guest booking to the newsletter.

Storage, mostly tabs

Before HQ

One episode used to mean six windows. Hayley carried it between them by hand. When a guest wandered off their pitch, she reran the research to match what they said, then pasted the description into ChatGPT to make it sound less like a search engine wrote it.

Keep your hands inside the belt

The HQ Floor

Scroll to walk the floor. The episode rides the belt from room to room, and each agent hands it to the next one by name.

Skip to the map
The map on the wall

How the Team Works Together

Each agent does one job and knows who comes next. The purple circles are agents. The dark circles are people, and every step that leaves the building goes through one of them.

The Podcast Studio

One episode, from the guest's yes to Monday's numbers

Guest says yes, then Preppy Longstocking preps Lisa, Lisa records, En-Titled Eddie writes titles, then Antie Social, Blog Marley and Ewe-Tube work side by side, and Lettie Rip writes the weekly newsletter. Thank Sinatra follows the recording. Rocket reads the numbers every Monday and sends changes back to Preppy and Eddie.HGuest says yesHayley booksPreppy LongstockingPrep page for LisaLRecordingLisa and the guestEn-Titled EddieTitles, descriptionAntie SocialClips for HannahBlog MarleyBrief for MatEwe-TubeSheet for IndiaLettie RipNewsletter, weeklyThank SinatraThank-you noteRocketMonday numbersRocket's Monday changes go back to Preppy and Eddie
An agentA personThe Monday loop

The Growth Studio

Mandi and Lisa's side, for the therapist certification and the new site. Lead Zeppelin's job gets set at next week's lead magnets meeting.

After an info session, Wrap Star drafts the recap, Lisa approves it and Mandi sends it. For the new site, Paige Turner briefs the next page, Lisa answers its yes or no questions, and Mat builds it.MSession endsInfo sessionWrap StarRecap emailLLisa OKs itHer name on itMMandi sendsKajabi or GmailMNext pageFrom the listPaige TurnerPage briefLLisa's yes or noHer questionsMMat buildsThe new site

hi

Hi. Your podcast team is in. What are we working on?
  1. 1Prep a guest
  2. 2Titles and description
  3. 3Social set for Hannah
  4. 4Blog brief for Mat
  5. 5YouTube sheet for India
  6. 6This week's newsletter
  7. 7Thank-you and follow-up
  8. 8How did last week do?
Type a number, or just say what you need.

How a Job Starts

This is the plan once the studio is set up. Hayley opens it in Claude and says hi. The menu comes up, she picks a number, and that agent asks for what it needs, usually the transcript or the guest's name.

How a Job Ends

Every agent finishes with a paste-ready package and points to the next one.

"That's my part. Antie Social is up next for Hannah's clips."

"Clips and captions are ready. Nothing was published or sent."

Posted on every wall

House Rules

1

Nobody here hits publish

Every job ends with a paste-ready package and the line "Nothing was published or sent." A person posts it, the same way they do today.

2

Lisa signs off first

Before an agent goes live, Lisa marks its work yes or no, with a reason. On October 30 she put it this way. "If it's boring, it doesn't matter how well optimized it is."

3

Every quote gets checked

Quotes, names and numbers are checked against the transcript or the source page. A fact nobody can point to stays out of the draft.

Exit through the gift shop

Want an Agent HQ Like This?

I build these for founders whose best people spend their week carrying work between tools. Your team gets names, a menu and house rules, and your people keep the final say.

Email Maxmax@maxpbernstein.com